Robeco is a Dutch leading asset management firm. With offices all over the world, Robeco wanted a global brand movie that would illustrate Robeco's quality as a financial service, their history, and their innovative, entrepreneurial spirit.
To illustrate Robeco's historical heritage we created an in-VR cinema with 2D animation. We introduced the viewer to contemporary Robeco by flying a drone over Rotterdam, bringing the audience to their headquarters in style. The abstract world of asset management came to life when we submerge the audience into a 3D animated quant world where Robeco's approach is carefully explained.
The primary goal was to present the VR experience during the annual global sales meeting in Rotterdam. However, after its initial success, Robeco wanted more. On request we created country specific endcards with iconic landmarks to give each video its own original ending.