Wirewax and Scopic win award with Berlin Station website
The award-winning experience was built with our interactive video partner, WIREWAX. Their unique technology allows any person or object inside a 360 sphere to become interactive with motion-tracked hotspots that turned a character, car or poster in the video into a touch-point where viewers could discover more and uncover secrets around the anticipated new drama.
It uniquely allows people, products and scenes in-video to become clickable and touchable, allowing further content or production information to be shown, right there in the video. The technology is used by brands like Ted Baker, Disney and the BBC to add 4x more engagement and drive new sales with shoppable video.
Check out the video below, or interact yourself at www.berlinstation.com.